EmotionTrac, Inc., headquartered in Palm Beach County, Florida, is a patented AI technology platform for emotion detection and analysis. It was founded in March 2017 as Jinglz Inc. and became EmotionTrac Inc. on February 15, 2022. The platform lets content creators and advertisers test the emotional response of targeted audiences to video content, as a fully automated, self-serve, cloud-based Software-as-a-Service (SaaS) solution.
Using the front-facing camera on a phone or computer, the technology analyzes over 6,800 micro-facial standards per second and reports 20 emotional states moment by moment, with more than 200 demographic targeting options. The Company launched its advertisement testing solution in 2020, covering video, billboards, animatics, storyboards, radio and copy, and its clients at the time included Amazon, Microsoft, Royal Caribbean and a number of law firms. In 2021 the technology was voted "Best Use of AI to Optimize Creative" by the Campaigns and Elections industry, and the Company had established a relationship with Microsoft as a marketing partner.
Private company · AI advertising technology
Read the corporate profile (PDF, 7 pages)
Company website: emotiontrac.com