Social Reality, Inc. (SCRI), started in 2009 and led by CEO and Chairman Christopher Miglino, is an internet advertising and platform technology company that provides tools to automate digital advertising, with a focus on the real-time bidding market and social media. It helps publishers and advertisers get the most from their digital advertising and develops custom Facebook applications that help brands grow their social media presence. Its campaigns use social networks reaching more than 500 million monthly active users.
Its products range from banner, mobile, video and social advertising to the SRAX Ad Exchange, which helps publishers fill up to 99% of their inventory, and GroupAd, a platform for launching and tracking consumer engagement and rewards programs. SCRI earns revenue from selling its publishing partners’ media inventory on real-time bidding exchanges, licensing GroupAd, and creating custom programs for large brands. It reported first-quarter 2014 revenue of $553,677, up 223% from the year before.
OTCQB: SCRI · Digital advertising
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Since then: Uplisted to the Nasdaq as SRAX.